Security3 min read

How a secure webshop impacts your commercial performance

By Merel Mensink on Thursday, 27 January, 2022

How a secure webshop impacts your commercial performance

In this article

The security of a web shop is not really a factor you can entice potential customers with. But the commercial impact on your organization when your shop is hacked is not to be taken lightly. In this article we explain how security can impact the commercial performance of your webshop.

How big is the chance, right..?

The internet is, by definition not, a safe place. We have all heard about cyber attacks and data leaks before. At Hypernode, we fend off 100,000 hack attempts every day. As a webshop owner you might think that a hacker is not interested in your shop. Unfortunately, this is not the case. Any shop is interesting for a hacker, as they only care about what they can do with a shop.. Even though cyber security is a big topic in the media nowadays, the amount of hacked websites is still growing everyday. Therefore we think it is of utmost importance to explain the (commercial) consequences of a hacked webshop and more crucially, prevent them from happening.

Legal consequences of getting hacked

If your webshop gets hacked, you’ve got a serious problem on your hands. As of the 25th of May, 2018, the European General Data Protection Regulation or GDPR is in effect.

This regulation serves to protect personal data saved by processors in Europe and mandates that web shop owners must notify local data protection authorities when a data breach occurs.

  • If your webshop is hacked and personal data is possibly stolen, you are obliged to report this within 72 hours.
  • You are obliged to alert the people whose data was stolen.
  • Should the hack be the result of bad security measures, the resulting fine could be hefty.

The effect on your brand reputation

As you know by now, a hack comes with a lot of consequences. An important one not to forget is the damage it can do to your brand reputation. Studies show that consumers are less willing to purchase from companies who made the news, as a result of a hack. The impact on your brand reputation can even be compared to having bad customer service and negative environmental matters.

Other effects of a hacked webshop

Besides these direct consequences of a hacked webshop, it can also impact the recruitment of new employees and suppliers and impact your production processes.

How hosting impacts the security of your webshop

The quality of your e-commerce hosting has a major impact on the security of your webshop. But there are many more factors why hosting impacts your online success. If you want to know more, please download our Whitepaper about The importance of hosting in Conversion Optimization!

In this extensive paper we address the commercial value of e-commerce hosting and explain why the choice of a hosting provider is not only a technical, but also a commercial decision.

If you have any questions, don’t hesitate to contact us!

Hi! My name is Dion, Account Manager at Hypernode

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